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As a lifestyle skincare brand,our mission is to promote the clean
beauty of our
customers in their everyday lives
Did you know fermented black rice has a 30 times higher antioxidant effect than the normal white rice?
Why are we obsessed with this ingredient?
We are proud that all out formulations contain over 95% ingredients of natural origin
Focuses on returning skin to its own natural balance based on EWG 0-2 grades Free of 11 commonly found as harmful ingredients (e.g. mineral oil, Phenoxyethanol, Chlorphenesin) in cosmetics and 7 types of paraben
All our products are cruelty free and most of our line-up is also vegan. Additionally, five of our products have completed the vegan verification by The Vegan Society.
Harmful Chemical free test by KOTITI Testing & Research Institute, Human skin compatibility evaluation test by KDRI (KOREA DERMATOLOGY RESEARCH INSTITUTE)
At Haruharu, we aim to make your self-care journey as delightful and simply as savoring everyday life through our clean beauty formulations.
Fermented Black Rice Line
